When entering New Era Furnishers world, you will find a highly sophisticated company that manufactures a range of contemporary furniture, both for private homes and trendy offices; designer furnishing and marvelous home accessories. That’s not all. The company has a number of turnkey projects to its credit and exclls in the art of interior designing.
The genesis of this creativity can be tracked back to 1927 when an exceptionally talented man, residing in the Lahore of combined subcontinent before partition, named Mian Mirajdin stepped into furniture manufacturing. It was a transitionary period. The European trends and living style eclipsed every aspect of local peoples’ lives; it applied to the furniture being used at home. The drawing rooms had floor-seating arrangement (chandni--white spreadsheet covering the floor) with bolster (gao takiye) and large pillows. Gradually the ethnic furniture of the mughal era like cushioned platform (diwan), delightfully designed low-stools (peerhi) and the intricately carved massive wooden beds were replaced with westren style sofas, chairs, tables, mattresses, etc.
Soon after his son Mian Muhammad Amin joined his father’s business. Anticipating the future course of furniture architecture, Mr. Muhammad Amin’s innovative spirit artistically blended the old with the new to create a unique look. Thus it was the germ of the idea that ultimately flowered into NEW ERA FURNISHERS.
A short while before the partition of sub-continent, Mr. Muhammad Ameen spent some time in Delhi and made a mark here too with his classic designs and unmatched craftmanship in the furniture manufacturing & style.
After creation of Pakidstan in 1947, he returned to Lahore. The new country and developing economy offered lucrative opportunities for growth.
Mr. Muhammad Ameen expanded the business extending it to include the art of interior designing and office furnishing. He had been involved in the renovation and interior designing of big famous buildings and government houses such as Governor houses and Assembly Halls before partition. His unique and exclusively designed furniture and the skill to come up with modern office systems gaines wide appreciation. Multinational companies such as BATA sought his services to carry out the corporate interiors and furnishing of their firms.
At present his industrious and enterprising sons continue to maintain the standards set by their father. Product quality and design combined with efficient customer service are the values on which the entire company system in based. From design point of view, New Era Furnishers’ line of furniture combines elegance and purity of form with mastery craftmanship.
To quote the late Mian Muhammad Ameen: “The experience built up in over 70 years’operation in the field has highlighted the fact that architecture is a living art and a social process.” Truly said, Pakistan is a land of many colours and talents. The rich culture is a heritage of centuries old traditions and values. These are reflected in the craftsmanship of furniture at New era, furniture that forms an integral part of everyday existence. Our classic designs carved by hand with a touch of modernity offer a new type of artistic creation that makes it a pleasure to live with. At New Era we work hard to keep alive the skills handed down to the younger generation producing a remarkable range of furniture collection, from classic to contemporary that defy the modern day furniture manufacturing with hi-tec machines in the west. Come to NEW ERA & see history repeat itself here.